The power of pop is taking the emotions, thoughts, fears and hopes of the moment and packaging them into something catchy an audience can latch onto and vibe with.
Zach Hurst is proving to be an expert at this. He pens his tracks with the struggles of the last 18 months fresh in his mind. His last last hit, ‘2020’, was a cheeky attack on the year we’d rather forget. Now, he’s back with a more sensitive take on ‘Falling In Love On My Own’.
Even if you’ve run the gauntlet of online dating and found someone special to chat with, it just hasn’t been the same recently. Kept apart, a special spark is missing. The magic of falling for someone is a totally virtual experience. Zac taps into this odd frustration with pop balladry, creating a tune that’s sincere, delicate and (most importantly) catchy.
He’s helped on by soft synth pulses on the chorus, snappy strumming on the bridges and sticking rigidly to a tried and true song structure.
Writing songs for the self-isolating generation should be easy for Zac. He’s made the most of being stuck at home, live streaming with Tom Grennan and Sam Harvey in an effort to give fans the authentic experience. This track is just another example of connecting with audiences over the problems of the here and now – and at least giving them something sweet to listen to.
You can keep up with Zac at the links below: